b'ProfileKilwell SportsWith 90 years of business,The editors Powerplay 133ft surfcaster is the Wells family are incrediblya quality hand-made surfcaster that has served him well for over 12 years in the proud to be operating therugged west coast conditions.same family business, with the same enthusiasm and passion for all things fishing and hunting. The longevity of the company comes down to good ideas, with innovative individuals who are open to change as well as being incredibly loyal. Renowned international brands and excellent after-sales service, combined with a true family culture are just a few of the things that make Kilwell who they are today.With a high staff retention due to the internal culture and the satisfaction for staff making and selling products theyre passionate and interested in. The annual acknowledgment and celebration of their Staff Service Awards is a Kilwell long-standing tradition.Their staff room resembles the RSA with all the long service boards and photos, numerous staff have reached ten, twenty and thirty years, with nine serving forty years or more.Having worked with KilwellI have fished and hunted and their staff for close towith many of the brands 20 years, they have alwaysthey distribute from a young impressed me with their tightage and can recall how after family culture and opennesspassing my 5th form school with suppliers and mediacertificate in 1989 and my working in the sportingdad bought my first 2-piece industry.They are eager to12ft Kilwell Graphite rod as help and passionate abouta reward.It was an amazing fishing and hunting, withrod with new technology at many staff keen hunters andthe time and a game changer anglers themselves. for an avid surfcaster such The quality of their rodas myself after fishing with building is of the highestheavy old fibreglass rods from level from their famousthe 80s.That rod caught a Powerplay (now 222) rangelot of fish and was a prized of surfcasters, up to theirpossession for many years, Kilwell distribute the renownGladiator range of gameuntil I upgraded to a longer European quality CZ rifles andfishing rods that are so sought133ft Powerplay surfcaster Meopta scopes, as used by theafter by anglers for taking onthat is still casting well after writer to shoot his first stag. the biggest sports fish. 12 years.52FISHING IN GODZONE JUL/AUG 2023'