b'EditorialNovember/December 2022 / Issue 42FISHINGINGODZONE Trying out new lures over springNOVEMBER/DECEMBER 2022 and the Super Orange Slider hasIssue #42produced many species for theCOVERPHOTO editor such as this John dory. Editor Matt Hewetson scored a 59cm snapper surfcasting at Pouto, H ello Godzone anglers, wellfished over multiple trips if you dont breakNorth Kaipara. Photo: Brian Snooksthe springtime fishing hasntany off and would be more economical if disappointed.We have beenaveraged over your fishing trips. EDITOR AT LARGE fishing hard over spring enjoyingI guess all costs are up for most businessesMathew Hewetsonoutstanding fishing on both sidesthis year including bait suppliers. We haveWRITERS of the coast.The snapper arealso encountered large print increases forScott Cushman, Dan Westerkamp, Blair Whiting.moving in closer to the west coast beachesour paper stock to print this magazine andDESIGNwith surfcasters and drone fishos really doinghave absorbed this, resisting pressure to putBlockstart well.While over on the east side from Breamthe cover price up.This isnt just a fishingwww.blockstart.co.nzBay down into the Hauraki Gulf, the work-upmagazine case, it is occurring for all magazinePRINTING fishing has been epic. publishers in Godzone as we often talkSCG PrintLeading up to Christmas is one of theamongst our network on the issues affectingDISTRIBUTION best times to fish with lures and it is sothe industry. Are Direct NZeffective as the predators are all switchedAt a recent magazine conference put on byPUBLISHER onto targeting the huge baitfish schools ofour distributor it was heartening to see theMarlin Marketing Limited anchovies and pilchards.We have been outmagazine retail turnover is still worth aroundMathew Hewetson testing a lot of new jigs such as the Ocean$60m a year.This is however decliningP: 022 355 0588E: mathew@marlinmarketing.co.nzAngler Super Orange Slider, with Tana Ayiaand with many challenges for publishers and Sea Falcon slow pitch jigs which have allsince the Covid pandemic has reduced accounted for many of the best table speciesinstore traffic which we rely on for impulse including snapper, John dory and gurnard.purchases.Going digital has helped recover When boat fishing I predominately fishsome revenue but it still seems the majorityFishing In Godzone is subject to copyright 99% of the time using just lures, whetherof magazine readers want to pick up a glossyin its entirety.The contents may not be reproduced in any form, in whole or jigging for kingies, softbaiting for snapper, ormag to sit back with a coffee (or beer) andin part, without the written permission dropping jigs into work-ups.The only time Iread about their favourite pastime for tips orof the publishers. All copy, photos or other material forwarded to the use bait is when surfcasting and even then,just a time out. magazine will be assumed intended for I tend to get my own fresh baits like tuatuaIf you are reading this, thanks for thepublication unless clearly labelled not for publication.Opinions expressed from to catch a trevally or kahawai and turn thissupport and picking up a copy from your localsuch content are not necessarily those of into bait.I rarely buy bait anymore but on astore.Im sure you will enjoy the stories andthe publisher.recent Kaipara harbour fishing trip earlier thisinformation from our team to help you putISSN 23821655year, I was astounded when we grabbed somemore fish in the bin. fishingingodzone.co.nzextra bait from a service station that a smallTight lines and safe fishing. /fishingingodzonebonito cost $19!In fact, today if you bought a 1kg bag of pilchards for around $12-15,Mathew Hewetsona bonito at $19 and 3kg berley for $15-16, then you are close to $50 in bait before youEDITOR AT LARGEhad to put petrol in the boat.So, lures can be GREAT DIGITAL CONTENT FORONLY$5AMONTH6FISHING IN GODZONE NOV/DEC 2022'