b'EditorialJuly/August 2021 / Issue 34Getting to test new tackle on local fish is the best part of the job for editor Matt Hewetson, with a good snapper on a new Z-Man DarterZ softbait.FISHING IN GODZONE JULY/AUGUST 2021 Issue #34H ello Team Godzone, brand-new tackle to test!It makes sense thatCOVER PHOTO A 70kg bass landed by Marshall Fishing is a way of lifefishing media get to sample a new lure, line,Stoddart onboard charter boat Te Ariki Nui. Photo: Scott Cushmanfor many, I have beenrod, or reel.We can take it out on the water fortunate to be involved inand see how it goes, determine if the fish like the tackle/marine industrythe colour or the action?If it casts furtherEDITOR AT LARGE for over 20 years.Fromor is stronger than the last model?The list isMathew Hewetsonfinancing boats, selling advertising, organisingendless, and it is the part of the job that weWRITERS boat reviews, and of course writing stories,look forward to the most. Scott Cushman, Evana Corric, Dan Westerkamp, Greg Zaloumis, taking photos and publishing magazines.TheEveryone gets perks in their jobs, like theLucas Allenwork has been varied and interesting, yetcar sales employee who can take the new uteDESIGNalways has the same pressure of deadlinesor car home to test drive for the weekend.ItBlockstart and budgets to meet like any job.Many of mymakes you feel good, and the neighbour willwww.blockstart.co.nzmates think I just go fishing all day, but no, Iask all about it when its parked in the drive. PRINTING am stuck behind a desk often and although IGetting the word out about a new toy is howOvato Printget my fair share of casting a line more thanwe socialise with friends and family.DISTRIBUTIONthey do, its not like they imagine. We are built the same way and want toOvato NZIve also got to work with plenty oftell all about the latest piece of fishing kitPUBLISHERcharacters in the industry along the way andthat helped us catch fish when it was a slowMarlin Marketing Limited across pretty much all the big brands youmorning on the water.I guess humans are allMathew Hewetson P: 022 355 0588would expect in fishing circles.Many of thesemagpies in some way, we all like those shinyE: mathew@marlinmarketing.co.nzpeople are just like me, they have a love ofthings that sparkle. I hope you have managed fishing and wanted to be involved in someto get your hands on some new fishing tackle, way in the industry.Typically, this meansand it put you in a good space when fishing selling or promoting a product and looking forrecently.Im sure it will, and hey your mental a place in the competitive and ever-growinghealth will be all the better for it, so there youFishing In Godzone is subject to copyright in its entirety.The contents may not be reproduced in recreational fishing market.It too oftengo I have just helped you quantify why youany form, in whole or in part, without the written permission of the publishers. All copy, photos turns out that for the all the wishful thinkingshould buy something shiny. or other material forwarded to the magazine will be assumed intended for publication unless of getting plenty of fishing and trips on theTalking about new check out our digitalclearly labelled not for publication.Opinions expressed from such content are not necessarily water, that those days are less frequent, andplatform - FIGZ Club.It allows membersthose of the publisher.the mahi (work) must be done to pay theto join up and receive monthly club offers,ISSN 23821655immediate bills and lay the foundations forhow-to videos, tackle test videos, and you the future.Its a balancing act just like allcan now download the digital editions of thefishingingodzone.co.nz/fishingingodzonepeople need to do with work, play and life. magazine! Visit www.fishingingodzone.co.nz One aspect that we get the chance to do in this industry that does inspire and excite usMathew Hewetsonlike kids on Christmas morning and why we got into the industry, is getting our hands-onEDITOR AT LARGE Check out the new digital platform - Visit: fishingingodzone.co.nz 6FISHING IN GODZONE JUL/AUG 2021'